Mohammedwesam Amer (2022) Discourse of the Official Digital Palestinian Diplomacy in Reinforcing the Palestinian Narrative on Social Media Platforms- Facebook as a Model , Communication Sciences And Languages .
The study aimed to analyze the discourse of official digital Palestinian diplomacy by analyzing the linguistic features and practices of the official digital Palestinian diplomatic discourse, in addition to researching the forms of publications, determining themes, and strategies employed by the Ministry of Foreign Affairs (MFA) in its digital discourse. The study used discourse analysis approach that is interested in interpretation of language, so as to understand the text formulations and its different dimensions. The study was conducted on the content of the posts of the Facebook page of the Palestinian Ministry of Foreign Affairs from March 1 to May 31, 2022. The study found that there is a variety of forms of posts of MFA on Facebook that used emotional language through negative expressions and terms to express the others (the Israeli occupation), whereas the posts relied on rhetorical strategies that mostly put the responsibility on Israel: condemning Israeli crimes, calling on the international community to protect the Palestinian people, and warning of the consequences of Israel’s attacks on the Palestinian people, whether they are Muslims or Christians, or they live in Palestinian cities or villages. The study recommended that there is a necessity and need to develop the Palestinian digital discourse, so it is not limited to the condemnation or the demands only, but rather the necessity of rehabilitation of a Palestinian diplomatic team be able to state a discourse in several languages to reinforce the Palestinian narrative and activate its ability to confront the Israeli media machine.