Abstract:

        The present study aimed at identifying the extent role and importance of the electronic marketing in Mazaj Company for general trade. As well as analyzing of the relationship linkage between the application degree of the electronic marketing and the clients satisfaction. The descriptive analytic method was used. The two researchers used the investigation sheet as the main tool of the study. The study community is represented in the employees of Mazaj Company for general trade. Their number was two hundred employees. The tool of the study was distributed on an available sample   of (60) employees. The data were analyzed statically by using the statistical program (SPSS). The study concluded a group of results: There was statistically significant relationship between the product as one of the components of electronic marketing and achieving the clients’ satisfaction. There was no statistically significant relationship between the price and the distribution as one of the components of electronic marketing and achieving the clients’ satisfaction. The study recommended the following: The necessity of applying the tools of the electronic marketing and the distinguished marketing methods in an integrated form to achieve the clients’ satisfaction. And concentrating on the integration of electronic marketing dimensions because of its prominent impact on achieving the clients’ satisfaction.